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Our Story

As environmental awareness grows, so too does the greenwashing of outdated service models offered by commercial funeral operators. Recognising the demand for genuine, sustainable funeral offerings our team designed a carbon-positive cremation service from the ground up. By choosing Earth Direct Cremation, you are contributing to global efforts to combat climate change and preserve the natural world. That’s why we guarantee that each service is not just carbon neutral, but Carbon Positive – a responsible choice to help secure a sustainable future for your children and grandchildren. Together, we can make a positive impact on our environment.

Our Values and Mission

Our Mission

At Earth Direct Cremation it is our mission to pioneer a charitable trade organisation that offers eco-friendly funeral services by fully offsetting their environmental costs and directing all profits towards ecological restoration. We aim to establish a national network of funeral homes and natural burial grounds, providing sustainable end-of-life options while promoting environmental conservation and education.

Our Commitment

Our Commitment

We promise to support you through the challenging process of saying goodbye. Additionally, we pledge to provide transparent, affordable, and environmentally conscious cremation services.

Our Impact

Our Impact

Earth Direct Cremation’s influence goes far beyond providing a respectful farewell. Our commitment to eco-friendly practices ensures a lasting positive impact on the environment, contributing to a healthier planet for future generations.

Why Choose Us?

Our Environmental Focus

At Earth Direct Cremation, the simple act of choosing a carbon-positive cremation links the death of your loved one with a genuine environmental restoration works. Through our Legacy Bequests program, families have the option to extend their gesture of care creating a living legacy and contributing to the health of our planet for future generations.

Our People

Pippa De Marco

Pippa began her journey in the funeral industry in Orange County, California, where her passion for helping grieving families was ignited. Her dedication continues in Australia, where she fosters senior dogs in need.

Alex Marshall

Alex Marshall is a funeral consultant for the Sustainable Funerals Group. Alex has nearly 10 years of experience in the funeral industry, and is passionate about helping families and providing guidance to ensure the outcome is consistent with the family’s needs.

Georgia Charlwood

Georgia has worked in the funeral industry for over a decade, gaining extensive experience and expertise. She is passionate about assisting families and strives to provide care, compassion, and a listening ear during difficult times, aiming to reduce stress as much as possible.

Kieran Worthington

Kieran is a former Board member of 22 years for Bereavement Assistance Limited. He is currently principal for the Sustainable Funerals Group and CEO of the Earth Funerals Project.

Kevin Hartley

Kevin Hartley

Founder of Earth Direct Cremation. He has more than 25 years of experience in the funeral and cemetery industries, giving him a broad and deep understanding of the sector.

Our Partners

Real experiences, real feedback

From the moment I contacted Earth Direct, their compassionate staff handled every detail with sensitivity and professionalism. Their respectful treatment of my husband brought me great comfort. I'm grateful for the care they provided and highly recommend Earth Direct to anyone in need of their services.

Carol Goudie

In March '23 my mum's 7 year battle with dementia ended. In the final week of mum's life I had to face the process of organising her burial. I kept putting it off as I was deeply disturbed by the funeral industry, and how it conflicts with everything I stand for around sustainability, looking after the earth and ensuring the burial was deeply respectful to her beliefs in life. In her final days I was beside myself as I perceived I had no choice but to take the typical clinical, formulated ‘white glove’ funeral process that really is at the end of the day there for one thing, profit.
Thankfully I remembered reading about a group that had developed an environmentally friendly coffin made of cardboard. I soon discovered Earth Funerals. After reaching out I had one of the most heart warming and caring conversations with Kevin Hartley who went to enormous lengths to design for us a funeral that respected everything mum and I stood for. The relief for me was beyond words, knowing that not only was every part of the process designed to protect the environment but also the fact that we were supporting a model that based on social impact return for those that struggle to even pay for a funeral, rather than profit for those that in relative terms don't need to profit.
At the end of the day I found enormous peace in mum's passing knowing everything was being done for the right reasons and in the right way.
Forever thankful

Renee Nutbean

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